OUR STORY

Toshi is a designer lifestyle brand dedicated to the creation of children’s accessories, headwear, and organic baby gifts. Our objective is to offer beautiful, aesthetically driven product with high integrity and intelligent functionality.

In Japanese kanji symbolism, Toshi means dawn of a new era. As we progress towards the future, our inspiration flows from the wonders of nature. Environmental consciousness prevails in the evolution of the brand.

The Toshi brand was established in 1999. Toshi Australia Pty Ltd is a privately owned company. Ananda Rubens is the founder and principal. Design, import-export and distribution is directed from the Melbourne head office.

The Toshi brand is represented by over 600 specialty stores, independent retailers and department stores throughout Australia, New Zealand and further afield internationally.

DESIGN

Inspiration derives from the natural environment and the eternal quest for adventure amongst the elements.

The fusion of international trends with an awareness of the individual desire for self-expression results in the creation of each new seasons range.

Collections are designed in-house with the intention of creating an individualised and unique brand identity, which is simultaneously anchored in the broader movements of contemporary fashion.