Our Story

Since 1999, Toshi has been designing for little ones and the adventures they share with their families. What began in Melbourne as a collection of children’s sun hats has grown into a much-loved heritage Australian brand, trusted by generations to protect from the elements.

Today the collection encompasses UPF 50+ headwear and swimwear, raincoats, Gumbooties and beanies, alongside organic cotton babywear and thoughtfully curated newborn gifts. The range blends timeless design with considered function, made to be
worn, loved and handed down.

Designed in-house, Toshi is now found in more than 600 specialty stores, independent retailers and department stores across Australia, New Zealand and beyond.

In an age of fast fashion, we design for longevity. Each collection is thoughtfully crafted to be loved, then passed from sibling to sibling and family to family. This is how heritage is made.

We balance considered function with a style that is sophisticated yet playful, and we design with Australia’s changing seasons in mind. From UPF 50+ broad brim sun hats shading little ones through Far North Queensland summers, to cosy knitted beanies for crisp Tasmanian winters, Toshi offers protection for all seasons and across our beautiful continent.

The Toshi organic collection is made from certified 100% organic cotton yarn, grown without synthetic pesticides or fertilisers, and soft and gentle on delicate skin.

Caring for little ones and caring for the natural world go hand in hand, and we’re committed to making more responsible choices.